Written by APR student Gabrielle Guglielmetti
A recent Grand Valley alumna has helped spread the “Laker Effect” all the way to Michigan’s east side with the opening of her very own bridal boutique. Lori Conerly is a 22-year-old who graduated in 2016 with a bachelor’s degree from Grand Valley State University having majored in both Communications Srudies and Advertising and Public Relations.. She is originally from Detroit and decided to make her home city the home to her new business, LeeAnn’s Luxury Bridal Boutique.
Conerly got her experience in the bridal industry from working as an assistant manager at a bridal shop in Grand Rapids during college. She combined her experience within the industry and her knowledge of Ad and PR in order to support her vision for LeeAnn’s Luxury Bridal Boutique.
Growing up in Detroit, Conerly noticed that there were no bridal shops actually in the city, forcing brides to have to travel far distances in order to find their perfect dress. This makes the wedding process for Detroit brides inconvenient and hectic, when it should be a fun and happy time for them.
Conerly also wanted to help contribute to the rebuilding of a better Detroit, since she
knows so many people have a negative perception of the city and don’t see it for all the culture and innovation it provides. While she was growing up, Conerly got to experience all the great things the city has to offer and is now helping increase those things with the opening of her boutique.
All of these things helped spark Conerly’s idea to create a bridal shop in the heart of Michigan’s east side, so that Detroit brides can have the convenience of finding their dream dress in their hometown.
Conerly said she uses just about everything she learned from her classes to help run her business. She explained that the campaigns she created in her classes as an undergrad were especially helpful in every step of creating her business plan.
Conerly also said that she saved a lot of money because she didn’t have to hire a PR or advertising firm to help promote her business. She was able to create her own press releases, media kits and promotional material due to the skills she learned from her classes.
“I think a lot of times people undermine having an APR (Advertising and Public Relations) degree because they don’t know exactly what it is or what all it entails,” Conerly explained. “But having this degree has absolutely, without a doubt prepared me and laid the framework for me to be able to start this business. APR is all about planning, preparing, timeliness, and consciousness… everything that you really need to start and operate a business.”
Conerly said that one thing she wished she would have done if she could go back would be to start planning and preparing her business while she was still in college. She would have started saving money, stocking her inventory and started creating her business plan even before she graduated, to give herself a head start.
Conerly has helped bring the “Laker Effect” back home to Detroit with her after graduation. Her personal mission and vision, combined with the knowledge she gained from Grand Valley, helped drive her to establish her very own business and start impacting lives, one bride at a time.