Through the integration of theoretical foundations and experiential learning, the APR major educates students to be strategic critical thinkers and technically proficient advertising and public relations professionals who are conscious of their beneficial role in society.

The APR major will be known for thoughtful, creative, and adaptable students, knowledgeable faculty with scholarly output and professional experience, and innovative and excellent teaching in the state of the art facilities that reflect professional settings. In addition, the APR program will be engaged in the community, with alumni and professionals, embracing diversity in both the college and the profession.

-The APR major will exemplify the principle of integration of theory and practice;
-The APR major values the interdisciplinary and integrated nature of Advertising  and PR, as well as other disciplines, in both pedagogy and practice;
-The APR major prepares students to be intellectually curious, culturally aware,  and socially responsible;
-The APR major stresses face-to-face instruction and interaction, individual  attention to student needs, and smaller class sizes to enhance learning;
-The APR major favors broad, liberal education over more technical and skills      training.

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