Cision, a major public relations and media relations software company, launched a new certification program for students this fall. Several GVSU public relations students have already taken the opportunity to enhance their resume’s with this distinction from what is a popular industry technology tool.
For several years, students taking the Media Relations Writing class have used Cision for class assignments and to develop a media contact list to accompany media kits they write for real-world clients. Students have access to Cision via their University Program.
“Employers and internship supervisors have told me for years that they like how our students can hit the ground running with Cision because they learned it in class,” said Dr. Tim Penning, who teaches media relations. “Now they can get an official certificate to prove they have this ability when applying for jobs.”
Jessica Oostindie, who just finished her media relations class this semester, was the first student to earn the certificate. Others to do so include Chloe Moulenbrouck and Jessica Crawford.
“I decided to complete the Cision University Program because it was a great opportunity to gain a better understanding of Cision and incorporate the certification into my resume to make myself more marketable,” Oostindie said. “Completing the Cision University Program was not as challenging as I thought it would be. CAP 321 (Media Relations Writing) helped me prepare to earn this certification with the encouragement to use the program throughout the course.”
Penning offered extra credit to students who complete the certificate this semester. In the future he and others who teach the course may incorporate it into the curriculum as an assignment.