Last week at the Public Relations Society of America (PRSA) annual conference in San Diego, a group of professionals and professors officially released an Adjunct Resource Guide (Log in required) for professionals interested in teaching public relations as an adjunct instructor.
The guide is a collaborative effort of the PRSA College of Fellows and the PRSA Educators Academy.
“What we know from talking to each other is that all public relations programs use adjuncts to teach some courses, and that many professionals have years of experience in practice but not a lot of teaching experience,” said Tim Penning, a professor and coordinator of GVSU’s Advertising and Public Relations program and a member of both PRSA groups. “Many universities have some general resources for adjuncts, but this one is specific to our industry. It also is a national collaboration of professors and professionals.”
Penning, who is a member of both the College of Fellows and Educators Academy, wrote the chapter in the guide about how to teach specific public relations core courses. Other chapters cover everything from the higher education landscape, how to find adjunct opportunities, teaching undergraduate and graduate students, planning a course, and basic pedagogy.
“I’ve already made the guide available to our current adjuncts, and will share it with any other professionals who are interested in the possibility of teaching a class in our program,” Penning said.
Two Advertising and Public Relations alumni recently made the news.
Brandon Solano (1994) was named CEO of the RAVE Restaurant Group. Solano previously worked in advertising, public relations and marketing roles in the food industry for Domino’s Pizza and Pei Wei Asian Kitchen.
Megan (Peterson) Bonelli (2013) won the Nancy Skidmore Award for Distinguished Chapter Service for her work with the Detroit Chapter of the Public Relations Society of America. She is a member of the board of the Detroit Chapter of PRSA and currently works as a senior account executive with the public relations firm Franco.
The GVSU Chapter of PRSSA won several awards at the annual PRSSA (Public Relations Student Society of America) conference in San Diego earlier this week.
The students won one award for University Service for their work on the athletic department’s campaign to use the university’s original mascot. Called a ‘faux back’ day. For one day, basketball teams and fans used the ‘Sawyer’ mascot instead the university’s standard Laker.
The GV PRSSA group also won an award recognizing their relationship with WMPRSA, the local professional chapter of PRSA. The GVSU PRSSA Chapter also earned another Star Chapter Award, which is granted to student chapters that meet 8 of 10 specific requirements.
Finally, Assistant Professor Adrienne Wallace won a Teahan Award as Outstanding Faculty Advisor.