Professor Spring Featured in Podcast About Group Projects

Let’s start with three facts.

  1. Students often do not like group projects.
  2. Employees in any field, especially in advertising and PR, will have to work in groups.
  3. Tenure-track faculty do research, presentations and publications in addition to their teaching.

Robin Spring, assistant professor of Advertising and Public Relations, put all three of those facts together to develop a module called “15 Steps to Group Project Success.” She has shared her model of using groups in class with several academic and teaching organizations. Now, she is the featured guest on the Universal Design for Learning (UDL) podcast.

In the 45-minute interview, Spring shares how she identifies and brings to the forefront students’ complaints, fears and bad experiences about group projects. Then she addresses the fact that group work is a reality, and an ability sought by employers. Then she takes some time to educate students about how to best work in a group project or team environment.

Learn more by giving the podcast a listen. It’s one more way the GVSU Advertising and Public Relations program integrates theory and practice into its curriculum to be excellent in education as well as industry practice.

Screen Shot 2019-09-23 at 12.54.55 PM


AdPR Program Gets into Biometrics

A new lab in Lake Superior Hall to open soon will feature biometric and other equipment for faculty and student use.

Advertising and Public Relations professors Robin Spring and Fang Yang are bringing biometrics into the program. The two attended a Biometrics Bootcamp this past summer to learn more about the process and the technology associated with this new form of research in advertising.

Learn more about their camp experience in this brief video Professor Spring made.

Spring and Yang have also started installing equipment in Lake Superior Hall to be used for biometric feedback, eye tracking and other industry technology. The equipment will be used for faculty research as well as student assignments. Watch for future posts about the lab once it is in use.

Imran Mazid Joins AdPR Faculty

Imran Mazid

Imran Mazid

has joined the GVSU Advertising and Public Relations faculty as an assistant professor.

Mazid comes to GVSU from Eastern New Mexico University. He has a PhD in Mass Communication from Ohio University.

Professor Mazid studies and teaches about the impact of digital technologies and applied data analytics on integrated strategic communication. For example, he recently investigated the use of social media analytics for data mining, data visualization, social network analysis, sentiment analysis, and campaign design.

Like other faculty in the program, he works to integrate theory and practice.

“My research goal is to translate data-driven consumer insights into business intelligence to formulate strategic decisions,” Mazid said.