NSAC Team Wins District 6 Competition

Grand Valley State University’s National Student Advertising Competition (NSAC) team took first place in the American Advertising Federation (AAF) District 6 competition on April 21st. AAF District 6 is a “mega-district” due to the large number of collegiate teams competing from Michigan, Indiana, and Illinois who are all vying for a chance to move forward to the finals at the AAF National Convention—known as ADmerica—taking place in New Orleans in June.

NSAC team
(Pictured from left to right) Front row: Addison Wittry, Elizabeth Konen, Rachael Vruggink, James Sturtridge, Alex Rabideau, faculty advisor Robin Spring. Second row: Joey Parks, Bethany Garcia, Hawra Al-Howaishy, Marai Behovitz, and Kat Wille. Third row: Jaclyn Waligora, Kate Lewis, Madeline Schaefer, Theresa Wierenga, and Alex Knaisel. Fourth row: Dan Goobers, Ari Zucker, Abbie Fielding, and Ashley Barrett.

 

 

 

The team, comprised of 19 students, crafted an advertising campaign to meet specific objectives for national client Tai Pei frozen foods. Assistant Professor Robin Spring, of the GVSU Advertising and Public Relations Program, was the team’s advisor.  Students worked on the project for two semesters by conducting research, refining strategy, producing tactics, and perfecting their campaign plans book and 20-minute presentation.

The District 6 competition was broken into two tracks, with Grand Valley’s team placing first in the Blue Track, ahead of other schools, including: Michigan State University, University of Michigan, Western Michigan University, Purdue-West Lafayette, Ball State, University of Illinois and others. Grand Valley edged out Western Michigan University and Ball State University in the final round.

“The amount of talent on the team is incredible,” said Addison Wittry, one of the Account Executives of the project. “When that is paired with the hard work and dedication we had, it was no surprise that we were successful.”

“Our team’s diverse skillsets were the real game changer,” said Rachael Vruggink, the team’s second Account Executive. “We weren’t all just creatives or strategists, but a well-rounded group from different majors and backgrounds. This took our critical thinking, strategy, and creative from good to great.”

The team will compete in a semi-final round on May 4th. Of approximately 150 competing across the US, just eight move on to the national finals in June. This is the third time Grand Valley has placed first in the district in the 10 years they’ve competed in the contest.   The National Student Advertising Competition was started in 1973 and is the oldest and largest student advertising competition.

Grand Valley State University NSAC 2017 team members include:

  • Rachael Vruggink       Account Executive, Presentation Team
  • Addison Wittry           Account Executive
  • James Sturtridge          Creative Director, Video/Photography
  • Elizabeth Konen          Research Director, Presentation Team
  • Mari Behovitz             Integrated Promotions Director
  • Abbie Fielding             Media Planning Director
  • Alex Rabideau             Account Planning, Integrated Promotions, Presentation Team
  • Ari Zucker                   Account Planning, Media, Presentation Team
  • Dan Goubert               Creative Team, Copywriting
  • Joey Parks                   Creative Team, Graphics
  • Madeline Schaefer       Creative Team, Graphics
  • Alex Knaisel               Research Team, Treasurer
  • Bethany Garcia            Research Team
  • Kat Wille                     Research Team
  • Jaclyn Waligora           Media Planning
  • Kate Lewis                  Media Planning
  • Theresa Wierenga        Integrated Promotions
  • Ashley Barrett             Integrated Promotions
  • Hawra Al-Howaishy   Fundraising
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