By Delaney MacKenzie
I recently had the pleasure of interviewing Grand Valley alumna Rachel Sipperley by phone to learn about her time at GVSU and her journey since graduation. Because she dual enrolled in college courses while in high school, Sipperley came to GVSU with junior standing. She graduated early and debt-free in 2009 with a bachelor’s degree in Advertising and Public Relations. After graduation, she set her sights on Dallas, with its market fit for up-and-coming professionals. She made the move to Texas without the comfort of knowing anyone there.
Since moving to Texas, Sipperley has made one return trip to the GVSU campus. She revisited her college days while giving her high school senior cousin a tour of GVSU last summer.
“The campus looked completely different than when I went there,” she said.
She was also impressed to hear that last year was the first year Grand Valley had the same number of undergraduates as the University of Michigan.
When reflecting on her years as a student in the Advertising and Public Relations program, Rachel shared one of her favorite memories: her final senior project in Professor Peggy Howard’s class, where she conducted a full PR analysis for Hudsonville Ice Cream. At the end of the project, she toured their factory, sampled some ice cream, and visited the corporate offices.
Sipperley’s first couple of jobs in Texas ranged from working at a local church to being a top sales executive for a few different companies. Although she was very successful in these roles, her position as sales executive was eliminated from each of those companies. Disappointed at her loss of job security, she decided to create her own business using her knowledge and experience.
Dallas is a lively city full of exciting functions each month, and with that comes the need to get new formal attire to wear. So Sipperley came up with the idea for an app, Rent My Wardrobe, which serves as a type of online community closet.
“A lot of companies that have blown up in the last few years are centered around this idea of facilitating a peer-to-peer exchange, but not actually selling a product or service, like Uber and Airbnb,” she explains. “It’s about creating a platform for consumers to interact with each other.”
So that is exactly what her app does. Rent My Wardrobe’s goal is to target cities with a high concentration of professionals in their mid-twenties who regularly attend galas and charity events. These are women who are seeking to “rent” others’ dresses in order to save money and not have to buy a brand-new dress of their own.
Sipperley’s journey in starting her own business began with teaming up with developers to assist with the overall design and aesthetic of the app. She also hired people to handle the coding and to ensure the uploading process of the app runs smoothly.
“Even though my degree is in Advertising and Public Relations, I never had any classes or formal education on developing an app because this wasn’t around back then, Sipperley said. “Marketing and advertising has changed drastically the past eight years, especially through social media.”
The experience of launching her own business has shown her a new side of advertising through social media. She has been connecting with online influencers from all over the nation to spread the word about her app and gain followers.
The app is launching this spring.
You can read more about Rent My Wardrobe on its website, or find the app on social media:
Facebook: Rent My Wardrobe
Pinterest: Rent My Wardrobe