GVSU Advertising and Public Relations alumna, Katelyn Davis, has recently been appointed as the newest board member of the Automotive Public Relations Council (ARPC).
Davis cites that:
“The APRC is a network of public relations professionals dedicated to the advancement of the automotive industry. It serves as a networking and information resource with the unique focus of finding best practices for promoting the industry and building relationships with the media and OEM customers.”
Davis currently works as the Corporate Affairs and Communications Specialist at Yazaki North America. Here, she oversees all of the internal and external communications including corporate marketing, branding, public relations, social media, and employee communications. Davis joined the ARPC shortly after her career began and was recommended for a seat in the fall, and voted in shortly after.
While studying advertising and public relations at Grand Valley, Davis always knew that she wanted to work in the technology industry. Specifically, she knew she wanted to do work that would help change the world. However, upon graduating in 2010, she found herself searching for a job during a difficult time for the economy. Over the course of a year, she applied for 200 jobs all across the country, but eventually found herself working as a social media recruiter for an automotive supplier. Shortly after, Davis attended an industry event where a speaker discussed the importance of the automotive industry and how there is no other tech industry with as expansive of a reach than automotive.
“He went on to talk about how automotive is one of the world’s largest and oldest global industries,” Davis said. “There isn’t Google in every country and not every person is carrying around an iPhone or Android, but there are vehicles on every continent taking water and supplies to even the most desolate and remote areas of third world countries. This really opened my eyes. I wanted to work in tech. I wanted to change the world. Well here was my chance (in automotive). From then on I set.”
The thing that Davis loves most about working in the corporate PR world is that she gets to be a jack-of-all-trades, not just a PR person. In corporate it is public relations, communications, advertising, event planning, writing, project managing, and everything else all rolled into one.
She encourages APR students to consider getting experience within the automotive field as it is a great opportunity to get hands on with a global industry.
“At the very least, if you decide automotive isn’t for you, you will have had major experience to draw from,” Davis said. “Being able to understand and be a part of a network that spans the world is invaluable experience that can really be applied anywhere.”
Katelyn Davis has been involved with the ARPC for the past five years and continues to do great work within this industry everyday. Congratulations to our APR alumna on this great achievement!