Each year, the American Advertising Federation of West Michigan (AAFWMI or AdFed) hosts the ADDYs–an award ceremony that recognizes the excellent work of students and professionals in advertising from West Michigan. This year’s ceremony was held on the 4th and 5th floors of the Urban Institute of Contemporary Art (UICA) in downtown Grand Rapids.
Part of the ADDYs is the Silver Medal Award, which was established in 1959 and is bestowed to outstanding members of the advertising community. This year, GVAPR alumnus Amy Hallochak was honored with a Silver Medal Award. She graduated from Grand Valley last Spring with a B.S. in Advertising and Public Relations as well as Film and Video Production. She currently works as an Assistant Account Executive at Doner in Southfield, Michigan.
Amy’s Twitter: @hearAMYRoar
Coverage of ADDYs: https://grandvalleyadclub.wordpress.com/blog/
AdFed website: http://aafwmi.org/