Starting Your Job Search

Starting the Job Search

Beginning the search for a job can be a daunting task.  The possibility of not getting hired, especially after you’ve spent years honing the skills that will make you a viable and competent employee, is enough for many soon-to-be graduates to put employment preparation on the back burner.  Though natural and experienced by many, these feelings are counterproductive.  Why let the fear of failure increase the likelihood of its occurrence?  By taking the opposite approach, one fueled by ambition and preparation, you can make the transition to the professional world with confidence.  It is not a simple task, but here are a few tips to make the job search a little easier:

  1. Networking.  Time and again students are lectured on the importance of networking (and for good reason).  Forming connections with individuals or organizations in the industry is an excellent way to find your place in the local marketing community.  It can provide you with insight into different disciplines of the field while simultaneously showing potential employers that you’re proactive and driven.  Some networking opportunities include events hosted by professional associations (ex. PRSA), regional conferences, and presentations made at the university.
  2. Crafting a Unique Resume.  Employers receive multitudes of resumes, most of which conform to the traditional (and typically unexciting) format.  Adding subtle visual deviations from this layout can help your resume stand out from the others in the pile. Caution: don’t overdo it.  Utilizing alignment settings, bold and italicized fonts, and line tools are usually sufficient.  The goal is to please to the eye without distracting from the content.  It’s also important to consider the position for which you are applying—a creative position may allow for more freedom than a business-oriented one.
  3. Utilizing Social Media.  Social media has become an integral part of modern communication, which includes the connections you form with potential employers.  LinkedIn is an exceptional tool for building relationships and engaging with professionals, but shouldn’t be the only medium you’re utilizing to build your network.  As long as your accounts are appropriate, Facebook and Twitter can be useful resources for learning about an organization and deepening your relationship with them.
  4. Being Informed.  Knowledge is power.  Knowing the condition of your industry can develop the instincts needed for finding employment opportunities.  Knowing professionals in the community can lead to you getting hired.  Knowing the history and ideologies of an organization can impress an interviewer by showing that you’re prepared.  Do your research and don’t be hesitant to show that you know what you’re talking about.

Though learning about tips and recommendations for employment is necessary, the most important thing you need to know is yourself.  If you’re consciously aware of the qualities that you value in a position, you can begin on the path toward an enjoyable and fulfilling career.  Utilize these tips, and the many others that are available, to prepare yourself for the professional world while learning a few things about yourself in the process.


Post by: Alex Goodreau

Alex Goodreau is currently a senior at Grand Valley State University double majoring in Dance and Advertising/Public Relations. He works as an account associate at Grand PR and is a member of the Grand Valley chapter of PRSSA. He also manages public relations and social media for the student-run dance organization Momentum. Alex enjoys interacting with clients and assisting them in establishing realistic strategies to enhance their organization's public perception.
Alex Goodreau is currently a senior at Grand Valley State University double
majoring in Dance and Advertising/Public Relations. He works as an account associate at Grand PR and is a member of the Grand Valley chapter of PRSSA. He also manages public relations and social media for the student-run dance organization Momentum. Alex enjoys interacting with clients and assisting them in establishing realistic strategies to enhance their organization’s public
perception.
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