Welcome to enLIGHTen

Welcome

Welcome to “enLIGHTen”, the official blog of the Advertising and Public Relations Major Program at GVSU.

We have wanted to have a blog specifically for our large and active Advertising and Public Relations program. We have had dotCOM, the School of Communications blog, for several years, and that continues. But we needed a space for all the news, ideas and events that are happening just in APR alone.

With the help of GrandPR, our talented student-run PR firm, we are finally able to launch! And not just this blog, we also have a Twitter account, Facebook page, and LinkedIn group (GVSU Advertising and Public Relations Major Program).

You will note across all these platforms the light bulb and the name “enLIGHTen” for this blog. That is because the students thought that Advertising and Public Relations, being creative professions, are about ideas. The name of the blog “enLIGHTen” comes from that and the fact that we are an education program that blends theory and practice and we seek to illuminate people inside and outside of the profession.

On behalf of the students and my fellow faculty, I hope you will read, comment, share, and possibly contribute to this blog in the weeks and years to come. So follow us, bookmark us, add us to your RSS reader, or just check back often.

We’ll leave the light on for you.

– Dr. Tim Penning, PhD, APR

Professor Tim Penning, APR teaches courses in public relations. He has worked as a staff writer and editor for Traverse Magazine and Advance Newspapers. Following his career in journalism, he was communication director for an international mission agency, media relations manager for Grand Valley State University, and public relations director for the Grand Rapids Community Foundation. As a professor, he continues to practice public relations as a consultant with his own business, Penning Ink. He was won several awards for his public relations work and was named
Professor Tim Penning, APR teaches courses in public relations. He has worked as a staff writer and editor for Traverse Magazine and Advance Newspapers. Following his career in journalism, he was communication director for an international mission agency, media relations manager for Grand Valley State University, and public relations director for the Grand Rapids Community Foundation. As a professor, he continues to practice public relations as a consultant with his own business, Penning Ink. He was won several awards for his public relations work and was named “Distinguished Practitioner” by the West Michigan Chapter of the Public Relations Society of America in 2001 and 2005. He is active with the Public Relations Society of America, having served as president of the West Michigan chapter in 2004 and on its board for seven years. He also advises the GVSU student chapter of PRSSA. Dr. Penning is a founder and past board member of Interchange: The Association for West Michigan Communication Professionals and a member of the Phi Kappa Phi National Honors Society. He writes a blog about advertising and public relations in West Michigan: http://gr-pr.blogspot.com/
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