Welcome to “enLIGHTen”, the official blog of the Advertising and Public Relations Major Program at GVSU.
We have wanted to have a blog specifically for our large and active Advertising and Public Relations program. We have had dotCOM, the School of Communications blog, for several years, and that continues. But we needed a space for all the news, ideas and events that are happening just in APR alone.
With the help of GrandPR, our talented student-run PR firm, we are finally able to launch! And not just this blog, we also have a Twitter account, Facebook page, and LinkedIn group (GVSU Advertising and Public Relations Major Program).
You will note across all these platforms the light bulb and the name “enLIGHTen” for this blog. That is because the students thought that Advertising and Public Relations, being creative professions, are about ideas. The name of the blog “enLIGHTen” comes from that and the fact that we are an education program that blends theory and practice and we seek to illuminate people inside and outside of the profession.
On behalf of the students and my fellow faculty, I hope you will read, comment, share, and possibly contribute to this blog in the weeks and years to come. So follow us, bookmark us, add us to your RSS reader, or just check back often.
We’ll leave the light on for you.
– Dr. Tim Penning, PhD, APR