The Grand Valley State University Advertising and Public Relations program was well represented at the 2019 annual PRoof Awards. Students, alumni and faculty from the program all received recognition at the annual awards ceremony held May 22 in Grand Rapids.
The awards, presented by the West Michigan Chapter of the Public Relations Society of America (WMPRSA), recognize the top public relations tactics and campaigns as well as several individual awards. The WMPRSA chapter covers an area from the Indiana border to Traverse City and from the lakeshore to the center of the state.
Students from the student-run PR firm GrandPRreceived three Gold PRoof Awards. In the category of “Tactics/Podcasts” the group won gold for its ‘PR Hangover’ podcast, hosted in 2018-19 by Courtney Fogle. They also won two gold awards for campaigns in the “Events and Observances more than 7 Days” category, one for the Sawyer’s Day Campaign done with Grand Valley Athletics and one for “Timeless 10,” a campaign to celebrate the 10thanniversary of Grand PR, accepted by Sabrina Antcliff and Amanda Rogers.
Individual awards went to a student, an alumnus, and a professor in the program.
Trevor Bryan, who was the GVSU PRSSA President in 20180-19, was recognized as the West Michigan chapter’s student of the year.
Sean Billisitz, a recent graduate now working at Truscott Rossman Public Relations, was named the 2019 Newcomer of the Year.
Adrienne Wallace, an assistant professor and faculty advisor to PRSSA and GrandPR, was named the 2019 PR Professional of the Year.
The GVSU Ad and PR program were also involved behind the scenes. The PRoof committee included two students—Morgan Schafer and Amanda Hume.
WMPRSA received a record 131 entries for this year’s awards program. Also, the judging standard was more rigorous and aligned with PRSA’s national Bronze and Silver Anvil awards criteria. All entrants had to achieve a minimum number of points. Tactics were judged on planning, creativity, technical excellence and results. Campaigns were judged on research, objectives and strategies, execution, and an evaluation of meeting measurable objectives.