Professor Tim Penning, who teaches CAP 321: Media Relations Writing among his other courses, has self-published a book for the class.
“Media Relations Writing: A Guide for PR Pros (and those who just want publicity)” was launched last week and is available on Amazon, Barnes and Noble, and Apple Books for only $5, $10 or $15 depending on format or platform. Students in his Media Relations class this semester have been using a PDF copy for free.
“The book was written with not only students but professionals who want some guidance in the area of media relations,” Penning said.
Initial response has been good. Several professors from around the country have ordered it for their classes. Penning has also been invited to be on a panel at local workshop about media relations next spring, and the editor of PRSA “Strategies and Tactics,” a monthly trade publication, invited Penning to write an article about the book for their February special issue on writing.
Learn more about the book on Professor Penning’s Penning Ink blog and web site.