Advertising and Public Relations professors Robin Spring and Fang Yang are bringing biometrics into the program. The two attended a Biometrics Bootcamp this past summer to learn more about the process and the technology associated with this new form of research in advertising.
Learn more about their camp experience in this brief video Professor Spring made.
Spring and Yang have also started installing equipment in Lake Superior Hall to be used for biometric feedback, eye tracking and other industry technology. The equipment will be used for faculty research as well as student assignments. Watch for future posts about the lab once it is in use.
has joined the GVSU Advertising and Public Relations faculty as an assistant professor.
Mazid comes to GVSU from Eastern New Mexico University. He has a PhD in Mass Communication from Ohio University.
Professor Mazid studies and teaches about the impact of digital technologies and applied data analytics on integrated strategic communication. For example, he recently investigated the use of social media analytics for data mining, data visualization, social network analysis, sentiment analysis, and campaign design.
Like other faculty in the program, he works to integrate theory and practice.
“My research goal is to translate data-driven consumer insights into business intelligence to formulate strategic decisions,” Mazid said.
The awards, presented by the West Michigan Chapter of the Public Relations Society of America (WMPRSA), recognize the top public relations tactics and campaigns as well as several individual awards. The WMPRSA chapter covers an area from the Indiana border to Traverse City and from the lakeshore to the center of the state.
Students from the student-run PR firm GrandPRreceived three Gold PRoof Awards. In the category of “Tactics/Podcasts” the group won gold for its ‘PR Hangover’ podcast, hosted in 2018-19 by Courtney Fogle. They also won two gold awards for campaigns in the “Events and Observances more than 7 Days” category, one for the Sawyer’s Day Campaign done with Grand Valley Athletics and one for “Timeless 10,” a campaign to celebrate the 10thanniversary of Grand PR, accepted by Sabrina Antcliff and Amanda Rogers.
Individual awards went to a student, an alumnus, and a professor in the program.
Trevor Bryan, who was the GVSU PRSSA President in 20180-19, was recognized as the West Michigan chapter’s student of the year.
Sean Billisitz, a recent graduate now working at Truscott Rossman Public Relations, was named the 2019 Newcomer of the Year.
Adrienne Wallace, an assistant professor and faculty advisor to PRSSA and GrandPR, was named the 2019 PR Professional of the Year.
The GVSU Ad and PR program were also involved behind the scenes. The PRoof committee included two students—Morgan Schafer and Amanda Hume.
WMPRSA received a record 131 entries for this year’s awards program. Also, the judging standard was more rigorous and aligned with PRSA’s national Bronze and Silver Anvil awards criteria. All entrants had to achieve a minimum number of points. Tactics were judged on planning, creativity, technical excellence and results. Campaigns were judged on research, objectives and strategies, execution, and an evaluation of meeting measurable objectives.
If you haven’t already read this year’s ‘APRil Report, the 2019 edition is available now.
The APRil Report is the annual report of the GVSU Advertising and Public Relations program. It features updates on the activities and achievements of students, faculty, and alumni, as well as news about the program overall.
The latest APRil Report is always available on our web site: www.gvsu.edu/soc/apr . You’ll also find on our web site links to our Twitter, Facebook, and LinkedIn pages. Please follow us to stay in touch and up to date between annual reports.
Elizabeth Kebler spent a week in DC recently as an ambassador for the State of Michigan in the annual Cherry Blossom Festival. Officially she was known as a Cherry Blossom Princess.
Each year, the National Cherry Blossom Festival commemorates the 1912 gift of 3,000 cherry frees from Tokyo in Washington, D.C. The gift of the cherry blossom trees honor and celebrate the lasting friendship between the United States and Japan and the continued close relationship between the two countries. The Cherry Blossom Princess Program is a week-long program that offers cultural, educational, and professional development opportunities for young women leaders across the United States.
“I was selected by the State of Michigan as a young woman leader based off of my leadership and academic achievements along with my interest in social, civic, community, and world affairs,” said Kebler, who has also served an internship with U.S. Representative Bill Huizenga of Michigan’s Second District. “I strive to surround myself with a diverse group of strong, smart women and throughout the week I was with 56 of them. I’m proud to be from the State of Michigan and I wanted to be able to represent my state in the nation’s capital.”
Kebler said she was able to make connections with world leaders and strong women while learning about opportunities in the future. She enjoyed learning more about the diplomacy that the United States engages with around the world. Government relations is her passion and she aspires to be a voice for our government that tells the truth and is consistently transparent.
Kebler only came back to Michigan and GVSU briefly. Right after graduation, she is moving to Washington D.C. on April 29 to begin a job as a communications specialist at the National Pension Fund and to begin work on a master’s degree from Georgetown University in public relations and corporate communications.
“My career aspirations are to be a communications director for a United State Senator someday,” she said. “I hope other students in the Grand Valley public relations program realize that there is a need for us in the government and that there are so many opportunities that can enrich their experiences in PR.”
Students in Jonathan Snedeker’s Media Planning class went right to the source recently when they visited the MLive headquarters in downtown Grand Rapids.
The day included a welcome from President & CEO Dan Gaydou and presentations by the Account Director Ryan Knizner and Senior Creative Director Anne Drummond on current MLIve media options.
“It was a great learning opportunity for GVSU students on the value of traditional and digital media channels when planning a strategic advertising buy,” said Snedeker, Affiliate Faculty, who worked in media planning full-time before becoming a full-time professor.
After working hard over the past two semesters, a team of Advertising and Public Relations students were rewarded with a first place from judges in their district in the National Student Advertising Competition (NSAC).
The team competed in the American Advertising Federation District 6, which includes Michigan, Illinois, and Indiana. Due to the large number of schools in the midwest, District 6 is a mega district and teams compete in two tracks. The GVSU team won their track, edging out Southern Illinois University and Michigan State University. The team is now one of 18 in the nation to complete in semi-finals in May, and if they prevail there they will be among 8 teams to compete in the final competition June 6-7 in Hollywood, Florida.
“Approximately 150 schools and 2,000 students from across the U.S. compete in this competition each year,” said Robin Spring, assistant professor and faculty advisor for the team. “All teams develop a campaign for the same client, which was Wienerschnitzel Hot Dogs this year.”
Judges are professionals from the advertising industry. Teams are judged on an advertising plans book and a 20-minute presentation. The competition has been around since the 1970s and is the largest student advertising competition in the country.
“Since NSAC has been around for so long, many professionals in the field have competed in it or know of it,” Spring said. “It’s a huge boost on anyone’s resume, win or lose. Just to participate is a big deal. Often there are recruiters from big ad firms there to scout students to hire.”
Students from the GVSU Advertising and Public Relations program, part of the School of Communications, have regularly placed in the top 3 at the District level and gone on to nationals twice. Under Spring’s advising over the past five years they have won first place in the district three times and placed 4th in the country once. Competition place and clients included:
First in 2015 – Pizza Hut (missed nationals by one point – came in 9th in Semi-Finals)
Third in 2016 – Snapple
First in 2017 – Tai Pei (moved through Semi-Finals to Nationals in New Orleans. 4th in nation, Best Marketing Research Award)